The Awesome Marketing Power of Sequence Armani Watts Hat , Repetition and Multiple Media ECommerce Articles | February 26, 2008 Majority of business owners are a bunch of pretty impatient souls.How so?Well, from my experience, most business owners who decide to run some sort of marketing and advertising campaign, unbeknown to ...
Majority of business owners are a bunch of pretty impatient souls.
How so?
Well, from my experience Dorian O'Daniel Hat , most business owners who decide to run some sort of marketing and advertising campaign, unbeknown to them, do their utmost to block themselves from ever getting rich.
Let me explain that:
See, planning a marketing campaign takes time, energy and money. So why is it then that many business owners opt for a one-shot-approach? and then? somehow, magically Derrick Nnadi Hat , expect a rush of business, whilst at the same time, putting their feet up.
Scandalous!
The key thing here is that one shot marketing? rarely pays off. The reason for that is there are too many variables that can hinder the message from reaching its intended target.
Things like the letter or email, didn't reach because of postage problems or email filter programmes blocking out the messages. Or, the message reached but was kept to one side to respond to at a more convenient time. Or, the recipient wasn't interested and just dismissed it as another bit of irrelevant information.
The way to get a promotion alive and responsive Breeland Speaks Hat , can best be illustrated by a promotion that ran in of all places? local government.
A friend of mine used a simple process to attract local school head-teachers to a seminar, all about modern foreign languages.
A list of local head teachers were emailed with a message to do with attending the seminar.
Out of 70 on the target list, 5 responded within the first provisional time line. Another email was sent to those who completed a questionnaire but who didn't send in their booking form. Another 4 responded. The next step in the marketing sequence was to phone all those head teachers who had neither replied to the questionnaire, or to the booking form.
Another 4 more teachers responded.
Then, a direct contact approach to the head teachers was made by phoning them. And, to create even greater impact Chris Conley Hat , a senior executive from the local education authority was used to phone the heads of 10 schools.
Another 5 had responded positively to that message.
A fax was then sent to certain head teachers who were not available in the phone round stage. Another 2 responded.
In total number terms, 20 head teachers signed their name to attending this seminar, which by the feedback given, is fantastic!
Now, what we can learn from the above is that if we were content with just sending out one email to get the attention and interest of the target audience, it really would've killed the promotion dead in its tracks.
But Mitch Morse Hat , because of the power of sequence, repetition, varied media and third party endorsement, the seminar is heading for an unprecedented success.
And? I hope you'll notice the particular industry that this marketing strategy was used in!
So let me ask you how many times in your business have you stopped short in sending more than a single message for a particular product or service? Could you have added a few more steps in your marketing funnel that would've netted you more profit for your investment?
If you can avoid it, never use one shot mail.
Article Tags: Sequence Repetition, Business Owners Chris Jones Hat , Head Teachers
Are you thinking to buy a used luxury car at the dealership? Without a second thought, you would be able to able to do so and also grab a look at car models that are no more than 4 years old. With brands like BMW, the used luxury cars look like brand new. Hence, it would seem as if you are going to buy a new car.
Moreover, dealerships provide you certified second-hand luxury cars as they are checked end to end, every inch and go through a total of 120 tests before the final release for sale. Since the year 2014 Travis Kelce Hat , Mercedes-Benz, Audi and BMW have had a stiff competition in selling cars all over India. Undoubtedly, Mercedes-Benz is reaching more sales figure than it's contemporaries by delivering 13,000 units (as per 2016 data report). All the brands are having a neck to neck competitive strategy in line to produce and deliver around 50,000 in total per year but the numbers are going to exceed due to the high demands and waiting time of car buyers.
A lot of elite buyers are going to upgrade their models and new buyers are going to buy their second-hand luxury cars new delhi. Chances of finding lucrative car deals rise up when new car models are released in the market.
Benefits: There are numerous benefits of buying second-hand luxury cars. The first is the low-cost factor. In about half the price of the original sticker, you get to buy an almost brand new car which has been gently handled by the first owner. The cost depreciation of the car is unlikely for few years as it's in luxury car segment. Resale value is good to consider within 5 years of its usage Justin Houston Hat , mostly. Import Duty Fee Waived Off: In fact, it's not waived off, it's called 'saved' with used luxury cars. Since the new cars have a heavy import tax tagged with them, you can save money by buying second-hand luxury cars. These are mostly one-time costs which are levied to the first-hand owners.
Warranty: The pre-owned luxury cars are technically manoeuvred to meet the requirements of the second-hand owner. The warranty of the previous purchase is mostly retrieved by the new owner or extended on request. Only accredited showrooms of brands offer an extended warranty period, saving up a lot of hard earned money for costly repairs.