Wolfteam DE Resurrection » This approach allows you to use a wide

Have you had the above reaction to your coaching services yet? If you have Authentic Frederik Andersen Jersey , do not take it personally - it is perfectly understandable. There are just so many coaches out there at the moment. For example...


Did you know that there are well over 6,000 trained coaches (admittedly to varying standards) in the UK at the moment? Oh, and this does not include the other pseudo-coaches who have decided to hang out their shingle and join the coaching bandwagon.


So what does this mean to you?


Well, you need to find a way to differentiate what you are offering contrasted to the other coaches promoting their coaching services at the moment. You need to give people a reason to choose you over the rest. Are you?


I'm a big fan of niching and have seen the difference it can make to how effectively you attract clients into your coaching practice. So - think niche.


This is all well and good but some coaches can find it a challenge to identify their niche in the first place - particularly if they have little experience working with real clients. Even some more experienced coaches can find it hard to decide on their niche too.


So what can you do?


Well, recently I've found what I believe is a neat approach to identifying a niche market. What's more, it's not provided by me either. It's just too good an idea not to let you know about it - I feel that I owe that to you. What is it?


Recently Authentic Michael Hutchinson Jersey , I've discovered a number of coaches who focus on working with clients only in the niche of career coaching.


Here are a number of advantages I see to their approach:

1. Popular Niche -- The niche of career coaching is a popular one with demand too. In fact career coaching one of the most requested types of coaching as career is such a fundamental part of life. So you know there's demand there right?

Now as it's a popular niche there is also plenty of competition there too - so the right approach is essential.


2. Wide Niche -- The niche of career coaching is sufficiently wide to allow scope for narrowing down further, if you choose to do so. Some coaches resist a niche because they don't want to narrow down their options too soon.


This approach allows you to use a wide niche to attract clients and learn what type of clients you get the best results with. You can then use this learning to refine your niche and further differentiate your practice later if you choose to do so.


3. Common Language -- The niche of career coaching allows you to focus on talking with potential clients in everyday language of careers rather than the less common parlance of coaching.

I do hope that you found this article useful and that it has got you thinking about the benefits of niching your practice in the area of career coaching.

6 Affordable Strategies to Build a Cash Cow Marketing Articles | December 3, 2002
Small ... must be extra ... with their ... efforts in order to attract ... and get them to open their wallets. Even more ... is that most ... have shallow


Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little.

Get Out and Walk -- Next time you walk down a street with high foot-traffic, pay attention to storefront windows underutilized. Approach the store owner and offer to pay a small fee to advertise your business in their window. Imagine Authentic William Nylander Jersey , you pay $50 per month for a location that costs someone else $2500 a month in rent. This idea also works in reverse. If you?re the store owner with great window visibility, approach other entrepreneurs and offer them an affordable advertising opportunity.

Special Deal Today Only -- The next time business is slow, try sending out an email to your prospect list that reads, "Please call me. I have a special deal I can offer you if you call me today. You'll be glad you did! (978) 346-4086. Thanks, Sharron." This method really works. Prospects call because of the urgency you create using such a short deadline and to make sure they don?t miss out on a worthy opportunity. Be careful. You?ll lose credibility with your prospects if your offer isn?t aggressive enough, i.e. Authentic Connor Brown Jersey , 10% off won?t cut it!

Under Your Nose -- Are your vendors doing business with you? Why not? Here?s a short list of the prospects you should contact within 48 hours of reading this article, your: accountant, attorney, plumber, electrician, daycare provider Authentic Nikita Zaitsev Jersey , housekeeper, greens keeper, mechanic, realtor, friends, family Authentic Patrick Marleau Jersey , ministerpriestrabbi, etc., dentist, physician, gynecologist, nail technician Authentic Zach Hyman Jersey , hairdresser, Mary Kay Consultant, marriage counselor, coach, personal trainer, financial advisor Authentic Ron Hainsey Jersey , and so forth. If you and your vendor are not a match, he or she probably knows someone who should be doing business with you. Now, all you have to do is ask your vendor to provide some word-of-mouth about you. At minimum, ask to display your business cards and flyers at their office. Take a moment and make sure people in your immediate circle understand what you?re selling for a living!